Lifestyle Marketing
‘stache media maintains 50 dedicated marketing representatives nationwide. The ‘stache lifestyle reps (SLRs) are comprised of college students who have been hand-picked to create awareness and excitement for our artists and brands. Our SLRs utilize effective peer-to-peer marketing techniques to raise visibility for any artist, brand, company or product. |
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Lifestyle Campaigns
SLRs provide artist/brand awareness online and offline through grassroots promotions in their markets. Their efforts include distribution of physical tools, coordination of special events and word-of-mouth promotion. Offline targets include high schools, college campuses, indie retail stores and other lifestyle accounts such as tattoo, coffee and skate shops. Reps will also perform stock & compliance checks at retail outlets and facilitate local contesting within their market. |
Event Coverage
SLRs provide online and offline event coverage during an artist’s tour or at competitive shows. They ensure proper visibility with physical material in the local tour market, before, during and after the event. SLRs also use live events or festivals to promote brands and products to a targeted demographic. |
Online Campaigns
Within both lifestyle and event coverage SLRs spread artist/brand content online through social networking outlets (Facebook, Twitter, Tumblr), message boards and online communities. SLRs are required to submit photo documentation and a written summary of their work as well as consumer response and demographic information. |
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