Online Marketing/Publicity
The ‘stache media online marketing/publicity team develops strategic press campaigns that target placement with top-tier music, entertainment, social networking sites and portals, genre-specific music sites, cultural sites,
lifestyle sites, national and local blogs, magazine sites, online tvnetworks, syndicated radio sites and various other categories of media
outlets depending on the project.
Genre-specialized Team
‘stache media encompasses specialized publicists in the areas of indie/alternative, rock/metal, urban/R&B, pop and country music. This
enables us to leverage our relationships ensuring the best coverage for our clients. Our team specializes in pitching, coordinating and facilitating artist/brand features, placement of promotional assets, editorial reviews, filmed in-studio or on-site interviews and contesting.
Online Marketing/Publicity Campaigns
Every publicity campaign includes a dedicated ‘stache publicist as a point of contact as well as:
-Detailed online marketing/publicity plan catered specifically to your project.
-Strategic timeline for announcements and placements of audio/video assets.
-Artist page on the ‘stache media website.
-Digital and physical servicing of press materials.
-Creation and hosting of digital assets.
-Premiere and week of release full album streams and placement for video and audio content.
-Coordination of artist interviews and sessions for feature placement.
-Development of creative promotions and contests.
-Online tour/event marketing and regional awareness.
-Cross promotion on ‘stache and media outlet social properties whenever possible.
-Integration of buy links and consumer call to action in all press materials.
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Target Sites
‘stache media works with a large array of online partners and develops creative editorial promotions with niche partners wherever possible. Some of the outlets we partner with include:
Top Tier Portals
AOL Spinner
CBS IMG(Streetdate,
Radio.com, Last.fm)
ClearChannel/iheartradio
MSN Music
Pandora
VEVO
Yahoo
YouTube
Multi-Genre Sites
About.com
AllMusic
Consequence of Sound
EW.com
Huffington Post
Myspace
PasteMagazine.com
Prefix
USA Today PopCandy
Indie Sites
Brooklyn Vegan
FADER
Largehearted Boy
Muzzle of Bees
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My Old Kentucky Blog
Pitchfork
RCRD LBL
RollingStone.com
Spin.com
Stereogum
Rock/Metal Sites
Absolute Punk
Alternative Press
Blabbermouth
Metal Sucks
Noisecreep
Ultimate-Guitar
Hip Hop
AllHipHop.com
BET.com
Global Grind
Nah Right
Okayplayer
Remix
YoRaps.com
Country
All About Country
American Music Channel |
Country Music Pride
Country Standard
Time
CMT.com
No Depression
The 9513
Cultural/Lifestyle
Cool Hunting
Daily Candy
Etsy
Flavorpill
Metromix
Thrillist
Viceland
Wired.com
Video
Baeble
Current TV
Hulu
La Blogotheque
Mevio
Vimeo
Yourstru.ly
Local sites, mom blogs
& more!
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Reporting
‘stachemedia provides the following reporting for every campaign:
-Bi-weekly reports summarizing all placements.
-Weekly distribution of online press clips (links, screen shots) via email.
-Immediate delivery of links and screenshots of large features as they run.
-Final report detailing comprehensive campaign placements. |
